Paid media

From interest to inquiry. See every step.

We plan and monitor campaigns on Google Ads and Meta, connecting the message, destination and measurement to your business goals.

Explore this solution

The challenge

Where work loses time and context.

A campaign can generate clicks while the offer, form or follow-up loses opportunities. Media cost shows only one part of the journey.

The approach

Demand with a clear purpose.

We review the offer, audience, account and tracking together before making changes. We define hypotheses, an approved budget and evaluation windows so we can learn from the results without changing everything at once.

What we build

A result you can evaluate.

Offer and media plan

Objective, audience, message, destination and budget with clear evaluation criteria.

Campaign and conversion journey

Ad structure and a review of the pages, forms and events that make up the journey.

Analysis and experiments

A review of the available evidence and controlled adjustments based on prioritized hypotheses.

Illustrative scenario

How it could work in your operation.

The situation: A team wants to understand why a campaign generates inquiries that rarely move forward.
The work: We check searches or audiences, the ad's promise, the landing page and the records of how inquiries were handled.
The expected output: Prioritized hypotheses for testing demand quality and sales progress, beyond cost per click.

The media budget is defined and approved separately. Costs and conversions vary; no campaign guarantees sales. Publishing and budget changes require the agreed authorization. This scenario is illustrative and contains no client data.

Frequently asked questions

Understand the solution.

Is ad spend included in the project?

Media spend and AuraX's work are defined separately in the proposal. You approve the investment before any campaign activation or budget change.

Do you work with Google Ads and Meta Ads?

These platforms can be part of the plan, depending on the offer, audience and available access. Channel selection follows the assessment, rather than an automatic split of the budget.

What do you need to get started?

We need to understand the offer, audience, capacity to handle inquiries and authorized account access. We also check the landing page and conversion events before defining the scope.

Connections that make sense

What work would you transform?

Tell us what takes too much time, holds up a decision or costs you opportunities. We start by understanding your context.

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